Business Technology Management Technology is the business Application Performance Management (APM) There are a wide variety of challenges for both business and IT  managers. Application slowdowns will impact your business and lead to lost revenue and lost customers. For IT, implementation  of an increasing diversity of new technologies increase  application services environment complexity and slows problem diagnosis and repair. You’re asking, “How can I manage a  complex production application environment and ensure that my company meets its business goals?” Your web application services environment is not only growing rapidly, it is increasingly complex.  Business transactions travel over diverse and interconnected infrastructures; through networks,  application servers, firewalls and virtualized systems; via heterogeneous operating systems and  distributed Service Oriented Architectures (SOAs), virtualization, SOAs, J2EE, .NET, and more! In short, your environment is highly complex, vulnerable to multiple points of failure, and difficult to manage in production. What to do? Managing SOA and Web Services with APM: If your success depends on the performance of today's SOA-based Web applications, then BTM can help you:  Monitor every transaction in real time and detect problems quickly  React immediately to performance issues before end users are affected  Monitor SLAs in real time and detect violations  Understand the nature, severity and business impact of incidents  Rapidly triage performance issues and assign the fix  Diagnose the root cause of problems and remediate them fast  Understand the business impact of problems and fix them quickly BTM Provides solid APM solutions based on proven working technologies:  Platform independence that supports today's SOA-based technologies such as J2EE, .NET, Web services, enterprise Portals and more  Consulting and education services with unparalleled regional expertise in deploying and managing large- scale, enterprise-class Web applications APM solution provides deep application visibility and unparalleled management capabilities including:  Real business transaction and end-user experience data  SLA management and business impact data  Incident prioritization with mapping to application infrastructure  24x7 monitoring of the health and availability of your applications with near zero impact  Real-time and historical data  Comprehensive problem triage and patented root-cause diagnosis capabilities for all stakeholders Visibility into complex SOA and virtualized environments